CLIENT CASE STUDIES
OBJECTIVES
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Launch the Audeara A-01 headphones as the world’s first full-fidelity headphone with a built-in hearing test
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Emphasise the health benefits of the product with a tailored, better sound rather than an increase in volume to help prevent hearing loss
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Target national, health, lifestyle and tech media
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Work with influential YouTubers who do not require budget
RESULTS
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Over 190 pieces of coverage were obtained including Forbes, Mail Online, The Daily Telegraph, BBC Click, Tech Radar, Trusted Reviews, Tech Advisor, Trusted Reviews, Yahoo, MTV, The Sun, ZDNet, Reviewed.com, Gizmodo, GQ and many more.
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The YouTube campaign was a success with twelve featuring including Tech Review, Juan Bagnall, Jason Bradbury and Tech Team GB.
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Subsequent media alerts were distributed featuring more statistics on hearing loss in the UK amongst young adults and also linked to World Hearing Day in March.
OBJECTIVES
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Launch the Proscenic brand and smart vacuum cleaner range in the UK into new key markets, driving launch initiatives and positioning as ‘a leading brand in the field of smart home appliances dedicated to providing global users with the best solutions, products, and services to help every family improve their quality of life’
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Strengthen brand awareness and product coverage in broadcast, nationals, regionals, tech, men’s/women’s lifestyle, luxury, parenting and all other target sectors
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Communicate key lifestyle benefits of a clean home including allergy relief, less illness due to better hygiene and increased productivity
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Work with relevant ‘cleaning ‘focused’ influencers to build brand and product awareness
RESULTS
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NNPR generated an average of 16 pieces of coverage per month across both UK and US markets.
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Reached a combined average monthly reach of 180M MUV’s including top tier titles such as: Stuff, Pocket-Lint, Tech Radar, Trusted Reviews, Tech Adviser, Radio Times, Good Housekeeping, The Times, The Telegraph and T3, Heart, Yahoo Life, Irish Examiner
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Proscenic is now a brand well known by journalists, with increased consumer awareness and has seen a marked increase in sales.
OBJECTIVES
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Over a 3 year period No Nonsense PR promoted a range of smart watches for children. This included the original launch of the XGo2 and subsequent promotion of its successors the XGo3 and XGo4. The X5 Play was the last product promoted.
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Position as “a stylish children’s watch phone with all the functionality parents and children need. Parents always know their child’s location, children can make and receive calls, take photos and play and earn rewards on the world’s first Goplay activity platform combining physical activity with entertainment.”
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Target national, lifestyle and parenting media
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Liaise with media to address any issues they may have, provide further information and ascertain when the article will go live
RESULTS
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Over 240 pieces of coverage were generated while working with Xplora including print and online articles with an average reach of 1.8M Monthly Unique Visitors.
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Coverage appeared in lifestyle titles such as Metro, Mumsnet and Hello, tech titles such as T3, Expert Reviews and Wired and National titles such as The Mirror, The Daily Star and The Irish Examiner.
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The reviews generated were hugely positive with the majority giving the watches 4.2/5 stars or above.
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Renowned Olympic athlete Paula Radcliffe was appointed as Xploras brand ambassador and No Nonsense PR arranged numerous interviews with National media detailing Paulas support of Xploras mission to get kids more active.